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About Our Brand Identity

Creative Packaging

- Adorably cozy packaging that doubles as home decor.



- A playful, intuitive layout that makes learning easy

—even for beginners and foreign users!

Innovative Product

- A chocolate-flavored cereal made from local Korean rice — flour-free,

and with half the sugar and sodium of typical cereals.


- Shaped like Hangul consonants and vowels, it offers a fun,

interactive way to learn the Korean alphabet.

SSalfriends Keyring

Hot

Character Keyrings

- Adorable SSalfriends character keyrings

you can take anywhere.


- Add your name or nickname to turn it into

a personalized name tag!

SSalfriends Postcards

Hot

Character Postcards

- Capture your special moments or brighten up your space

with adorable postcards.


- Printed on premium 227g thick paper.

About Our

Brand Identity

Logomark


“Learn with Rice, Enjoy with Hangul.”

We aim to promote rice — one of Korea’s most outstanding

local resources — through fun, creative content that delivers

healthy and joyful experiences.

The character group “SsalFriends”, inspired by rice, embodies

the values of Smart, Fun, and Food, which define our SfunLab brand. Representing "me, you, and us", these friendly characters are designed to help children explore healthy food experience in

creative and engaging ways.

Logotype

Characters

Creative Packaging

- Adorably cozy packaging that doubles as home decor.



- A playful, intuitive layout that makes learning easy — even for beginners and foreign users!

Innovative Product

- A chocolate-flavored cereal made from local Korean rice — flour-free, and with half the sugar and sodium of typical cereals.


- Shaped like Hangul consonants and vowels, it offers a fun, interactive way to learn the Korean alphabet.

SSalfriends Keyring

Hot

Character Keyrings


- Adorable SSalfriends character keyrings you can take anywhere.


- Add your name or nickname to turn it into a personalized name tag!

SSalfriends Postcards

Hot

Character Postcards


- Capture your special moments or brighten up your space with adorable postcards.


- Printed on premium 227g thick paper.